Mastercard is rethinking its iconic Priceless campaign after nearly 30 years

Mastercards new marketing chief is putting small businesses at the center of a new global campaign as rising costs, tariffs, and labor challenges pile up. Mastercards new marketing push aims to give Americas 36 million small businesses a morale boost as they face pressures ranging from increased energy prices triggered by war in the Middle East, tariffs that have upended supply chains, and higher labor and operating costs.